Zhu Heliang

Personal profile

Name:Heliang Zhu





Research Areas:Economy and Trade, Industrial Economy, and Brand Economy and Management

Honors:Great Wall Scholar, Election of the Beijing New Century One Hundred Theoretical Talents Project, "top-notch innovative talent" of Beijing Universities and colleges

Publications:Published 38 books of various kinds, and more than 120 papers in newspapers and magazinessuch as《Management World》and《People's Daily》(Theoretical edition),etc.

Personal statement:I graduated from Renmin University of China, and obtained the doctor's degree in Economics. I have been engaged in teaching and research in trade economy, industrial economy, brand economy and management for a long time. I have presided over more than 30 scientific research projects commissioned by the National Social Science Foundation of China, the National Natural Science Foundation of China, the Ministry of Education's major research projects in humanities and social sciences, the Beijing Social Science Fund, the National Development and Reform Commission, and the Ministry of Commerce. Moreover, I have participated in 20 projects of various scientific research topics, and won many awards such as the first prize of outstanding achievements in philosophy and social sciences of Beijing.