Recently, the award ceremony of the 11th National College Student Advertising Art Design Competition was held at the CPPCC Auditorium, while the award ceremony of Beijing Division was held at Beijing Institute of Fashion Technology. The students of the College of Art and Design at BJUT made excellent performances in this competition, winning one second prize, one third prize, and three outstanding prizes. In addition, they won five first prizes, two second prizes, 18 third prizes, and 36 outstanding prizes in Beijing Division. Among those, “Let’s Yiwu”, an urban image planning case with the theme of “Yiwu-the world capital of petty commodities” (instructor: Wang Peng and Li Chenyu), designed by 2016 undergraduate students of the Department of Communication and Art Theory, majoring in Advertising, Yuejing Li, Shiying Zhao, and Ruihui Tang, won the national second prize. The microfilm advertising work (instructor: Li Zhiqiang and Zhang Wen) won the national third prize, which was created by Wang Sijia, Wang Zhengyu, Li Heman, Tong Ruochen and Wang Xue, 2018 undergraduate students from the advertising major of the Media and Art Theory Department. Additionally, BJUT won the Outstanding Organization Award in Beijing Division. Wang Peng and Li Chenyu won the Excellent Instructor Award in Beijing Division.

The competition is themed with “Fly with Originality”, which features ten forms of creation, including graphic design, video advertising, microfilm advertising, short video, animation, interactive, broadcasting, planning case, ad slogan, and long copywriting. Since its official launch in March 2019, the competition has covered 31 provinces, municipalities and autonomous regions across the country, and has been highly valued and strongly supported by the Education authorities and colleges nationwide. More than 1.01 million students from 1,504 universities and colleges participated in the competition, submitting more than 900,000 works in 404,662 groups. The number of entries nearly doubled from 2018, creating a new record. After three months of provincial selection, national evaluation and online publicity, the sub-regional and national level awards and outstanding awards were finally generated.