1. Product Design (Bachelor of Arts Degree)
Objective:
This major trains high-quality design talents with social responsibility and international vision, basic knowledge and professional design skills of product design, innovative spirit, practical ability and teamwork ability, and coordinated development of "knowledge, ability and quality", who can engage in the development, research, education and management of industrial product design and related service mode design, interactive design and display design in enterprises and institutions, professional design institutions and scientific research units.
Students trained in product design are expected to transform from an applied industrial designer to a design talent with comprehensive capabilities five years after graduation. In the initial stage, they will focus on the cultivation of design capabilities in modeling, craftsmanship, structure, etc., and cooperate with the team to complete the phased tasks in the project; Then gradually develop into a senior design talent who can independently undertake design projects; with the increase of practical experience, finally gradually obtain the expertise of product planning and product design strategy in industrial design projects. Ultimately, students mature into a relatively mature comprehensive industrial design talent five years after graduation.
Core Courses:
Material technology, Model technology, Product design procedure and method, Ergonomics,Interactive design, Design topic 1, Design topic 2, Design topic 3, Design topic 4, Design topic 5.
Career:
Graduate student can engage in work of Industrial design companies, information, intelligence, electronics and other high-tech enterprises, home appliances, toys, cultural innovation, furniture and household products, automobile design and manufacturing, exhibition and display, commercial exhibition and display, architecture and interior decoration, accessory design and other enterprises and institutions are engaged in business planning, system design, product research and development design, furniture design, display design and other related work.
2.Environmental Design (Bachelor Degree of Arts)
Objective:
To cultivate systematic professional theory of environmental design, solid professional design foundation, strong artistic quality and design level, comprehensive design coordination ability, creatively solve the problems between human and space environment from the perspective of Humanities and art; have a strong sense of responsibility, scientific rational spirit, excellent artistic quality; at the same time, have the ability of self-development, independent entrepreneurship, and High level compound talents who can adapt to the social needs and promote the development of the industry.
Curriculum:
Core Courses: Environmental design theory 1, Ergonomics, Project design 1, Project design 2, Project design 3, Concept of space, Project design 2, Project design 3, Lighting design, Materials and practices.
Career: Graduates can be engaged in design research and development, management, teaching and research in the fields of interior design, exhibition design, landscape design, display design, lighting design, etc., and become the backbone of relevant posts and excellent planners and decision makers of major topics five years later.
3.Visual Communication Design (Bachelor Degree of Arts)
Objective: The major is committed to cultivating professional talents of high quality with good artistic literacy, solid humanistic and professional foundation, systematical theories, methods and technologies of visual communication. They can think independently and communicate well, strongly adaptable and bold to make innovations. The major focuses on cultivating students' creativity, aesthetics and expressive abilities in the fields of print media and modern digital media, imaging, and network technology.
Curriculum:
Core Courses: Graphics Language, Photographic Lighting and Modeling, Typeface Design, Format Design, UI Design, Visual Identity System, Book Design, Packaging Design, Advertising Design, Corporate Identity Planning, Interactive Visual Design, Photography Performance, Brand design, Special Subject Design.
Career: Graduate students can engage in graphic design, Interactive Visual Design, photography performance, design management in enterprisesand public institutions inadvertising, packaging, publishing, printing, new media, Internet.
4.Arts and Crafts (Bachelor Degree of Arts)
(1)Decoration Design Orientation
Objective: The Orientation is committed to cultivatingprofessional talents of high quality with good artistic literacy, solid humanistic and professional foundation, systematical theories, methods and technologies of arts and crafts.They can think independently and communicate well, strongly adaptable and bold to make innovations. The major focus on fostering students’ ability to combine practice and theories of traditional handicrafts.
Curriculum:
Core Courses: Traditional Craft Techniques, Modern Craft Techniques, Design on Daily Necessities of Crafts, Craft Furnishings Design, Craft Gift Design,Craft and Art Creation, Composite Materials and Craft Design.
Career: Graduate students can work in the industries of culture, art, tourism, architectural decoration and engage in artistic creation, the development, design and production of daily handicrafts and decorative furnishings, touring products, gifts and souvenirs, and in protection and management of intangible cultural heritages, replicationand restoration of cultural relics replicationand restoration.
(2) Orientation for Jewelry and Metal Design
Objective: The Orientation is committed to cultivating professional talents able to think and design independently and proficient in a variety of crafts in metal and jewelry.
Curriculum:
Core courses: Metal Materials and Crafts, Craft Gift Design, Metal Furnishings Design, Gem Mounting Design, Jewelry Design, Comprehensive Craft Design, Software Application Design.
Career: Graduates canengage indesign or management in the related fields of enterprises and institutions in advertising, jewelry marketing and interior furniture design and companies in jewelry, metal decoration arts, decoration design, gift design.
5.Fashion Design (Bachelor Degree of Arts)
Objective:
The major is committed to cultivating professional talents of high quality with good artistic literacy, creative and practical skills foundation, systematical theories and technologies prepare for a career as a fashion designer. The students can think independently and communicate well, strongly adaptable and bold to make innovations. The major focuses on cultivating such talents adaptableto the diversified development of the modern fashion industry. With strong innovative and practical capabilities, graduate students committed to both design and technology for Fashion design.
Curriculum:
Core Courses: Chinese and Foreign Costume History, Fashion Design Basics, Clothing Versions and Crafts, Three-dimensional Trimming, Clothing Materials, Fashion Sketch, Clothing Colors and Patterns,Curricular groups related to Traditional handicrafts, Fashion product design, Accessories design, Haute couture.
Career：Graduate students can work on fashion product design and development, technological development of fashion product versions, fashion brand marketing, fashion display design,fashion styling and make up design, independent Fashion designer brands.
6.Digital media Art(Bachelor Degree of Arts)
Objective: Digital media art major cultivates high-quality professionals with good humanistic quality, artistic accomplishment and aesthetic ability, who can adapt to the development of digital era and information society, and have a broader perspective and good communication skills. This major teaches the basic knowledge, theories and methods of film and television special effects creation, film and television post-production, online video production, Internet product development, network interactive design and production and related tool applications. With all these abilities the graduates can be engaged in film and television, media and cultural industry related fields.
Curriculum:
Core Courses: Introduction to Digital Media Art Design, Digital Expression Techniques, Interaction Design Principles, Human-computer Interaction Interface Design, User Experience Analysis and Interaction Design, Interaction Device Design, Audiovisual Language, Film and Television Special Effects, Dynamic Graphic Design, Digital Modeling and Innovation and Entrepreneurship Practice, etc.
Career: Graduate students can work in the companies of Film and Television Special Effects, film and television post-production, Flow media design, Internet product development, network interactive design,andthe industries of animation, education, online media, film and television, advertising, information and digital entertainment (game), and portals, TV stations and companies of the art design, film and television advertising, game, information technology and software, development and production of interactive multimedia application.
7.Animation (Bachelor of Arts Degree)- -Subject to the Enrollment Brochures of that year
Objective: The majoris committed to cultivating application-and-innovation-oriented talents with basic knowledge andbasic skills of animation creation. They can work on animation planning, creation, promotion, applicationin groups for film and animation production,animationapplication institutions and enterprises and institutions for animation communication, and animationteaching and researchin various schools of all levels.
Curriculum:
Core Courses: Modeling Design of Graphic Animation, Modeling Design of Three-Dimensional Animation, Animation Techniques, Motion Laws, Animation Sketches, Audio-Visual Language, Scenic Design, Animation Storyboard Creation, Script Creation, Film and Television Post-Editing, Animation Application Design, Joint Creation.
Career: GraduateStudents can work in the industries of animation, education, online media, film and television, advertising, information and digital entertainment (game), and portals, TV stations and companies oftheart design, film and television advertising, game, information technology and software, development and production of interactive multimedia application.
8.Painting (Bachelor Degree of Arts)
Objective: The major is committed to cultivatingstudents to master systematicpaintingtheoriesand basic professional skills，and pay attention to the inheritance and innovation of traditional Chinese excellent culture, so thattheyhave a solidfoundationin painting, basicartistic theoretical literacy andabilities ofartistic creation practice, art teachingandresearch.Withthe strong practical ability, high comprehensive qualities andinnovative spirit, they are good at communication. Students’ ability to combine theoriesand creative practiceis stressed in the cultivation.
Curriculum:
Core Courses: History of ChineseArt,History of WesternArt,ModelingBasics,ColorSubject,TraditionalInkPainting,Three-DimensionalModeling,SpringSketching,AutumnSketching,Art Investigation, curriculargroups related to oilpaintingandChinese painting,GraduationInspection,GraduationCreation.
Career: Graduate Students canengage in the creation, research, management inunits and departmentsof art creation, art management, art education and publishing.
9.Sculpture (Bachelor Degree of Arts)
Objective:
Having diversified knowledge structures which are made up of solid knowledge of scientific culture and artistic theory and solid sculpture modeling skills.
Having a comprehensive compound ability to independently engage in sculpture art creation, teaching and research.
Having a strong comprehensive quality of being competent for different jobs and having multi-dimensional innovation ability.
Curriculum:
Core courses: History of ChineseArt,History of WesternArt,Three-DimensionalModeling, Sculpture Modeling Practice1，Sculpture Modeling Practice2，Sculpture Modeling Practice 3,Chinese Traditional Colour Sculpture1，Chinese Traditional Colour Sculpture2，Chinese Traditional Colour Sculpture 3, Artistic Expedition 2,Sculpture Art Creation1,Sculpture Art Creation2,Sculpture Art Creation3,Sculpture Art Creation4,ArtisticLandscape Creation1,ArtisticLandscape Creation2,ArtisticLandscape Creation3,ArtisticLandscape Creation4,Expedition on Graduation Creation,Graduation Creation.
Career: In the fields of artistic creation, art education, cultural and creative industries, film and television animation, artediting，artcuratorial exhibition, cultural and art management and press and publications, the students can quickly adapt to their posts after short-term vocational induction training. Their competitive advantages lie in their comprehensive ability to use knowledge, high aesthetic ability and more skilled professional skills.
10.Industrial Design(Bachelor’s Degree of Engineering)
Objective:Industrial design, a systemic discipline of design that integrates science, technology, art, society, and economy, has comprehensive knowledge structure and attributes of both natural science and social science. The major aims at cultivating student’s capacity of creative thinking and practical ability of design, studying the design of products, systems, services, and experiences based on the essential needs of human beings, and mastering the relationships of products between human, machine and environment under the condition of industrialized and information production. Also, it helps the students to realize a value of design and creation conforming to the value of social progress by designing engineering technology, fosters their adaptability and teamwork spirit, enables them to achieve an all-round development of their own knowledge, ability, wisdom and quality, making the students comprehensive, innovative and applied talents with creative potential, who will play a role in social causes and human progress.
Curriculum:
Introduction to Industrial Design, Fundamentals of Engineering Graphics and Auto CAD, C Language, Fundamentals of CAID, Fundamentals of CMF Engineering, Mechanical Engineering, Ergonomics, Product Design Process and Method, Human- Computer Interaction, Innovative Product Design, Principles of Sustainable Design, Smart Product Design (interdisciplinary subject), Wearable Design, Design of Interactive Public Facilities, Design of Products and Service Systems, Design for Social Innovation, Design Philosophy, User Experience Design, Interdisciplinary Integration Design etc.
Career:Industrial product innovation in enterprises and public institutions at home and abroad; product strategy and interaction design, service design, user research, user experience, visual communication design, public facilities and exhibition design, and transportation design related to industrial product design.
11.Advertising ( Bachelor’s Degree of Literature)
Objective:The major is committed to cultivatingcreative advertisingtalentsofhighqualitywiththeinternational vision and national spirit, comprehensive artistic and humanistic qualities, active creative thinking and innovativeconsciousness, strong creative performance and planimplementation. They areapplication-oriented andcompetentinall-media marketing communicationwithclear planning and strong management ability. The major focus on cultivating students' abilityofprofessional operation and social adaptabilitybysetting1236credithours of practical coursescovering professional course training, recognitionofadvertising company,edge researchofadvertising and business training..
Curriculum:
Core Courses: Introduction to Communication, Introduction to Advertising, Advertising Planning, Film and Television Advertisement Creation, Advertisement Copywriting, Marketing Research, Marketing, Basics of Visual Communication Design, Consumer Psychology, Advertising Media Research, Advertising Creativity, Advertising Law and Media Ethics, Research on and Practice of Cultural and Creative Industries, Innovative Practice, Chinese and Foreign Advertising History, International Advertising, Advertising Culture Theme, Integrated Marketing and Communication.
Career: Graduate Students can engage in practical work like management, planning, creativity, design in advertising and business management, and related teaching and research.
