Research Areas:

Human-computer interaction, AI Ethical Development, Knowledge Management, Technology Adoption, Sustainable Development, Algorithmic decision-making-based HRM, and Green Supply Chain Management.

Honors:

1. Outstanding graduate award for session 2019-2023

2. Winner of (University level) Scientific Innovation Awards (2022, 2024).

3. Appointed as Alumni liaison officer BJUT, badge 2019-2023.

4. Winner of the Special Contribution Award, Beijing University of Technology (2022).

5. Winner of the CSC Chinese Government Scholarship for PhD Studies 2019-2023.

Publications:

1. Mustafa, S., S. Rana, and M.M. Naveed, Identifying factors influencing industry 4.0 adoption for sustainability. Journal of Manufacturing Technology Management, 2024. 35(2): p. 336-359.

2. Mustafa, S., W. Zhang, M. Mateen Naveed, and D.e. Adan, Using social Cognitive theory to reengage dormant users in question and answer Communities: A case study of active StackOverflow participants. Electronic Commerce Research and Applications, 2024. 68: p. 101450.

3. Mustafa, S., Y. Shi, et al., Role of environmental awareness & self-identification expressiveness in electric-vehicle adoption. Transportation, 2024.

4. Mustafa, S. and W. Zhang, Predicting users knowledge contribution behaviour in technical vs non-technical online Q&A communities: SEM-Neural Network approach. Behaviour & Information Technology, 2023. 42(15): p. 2521-2544.

5. Mustafa, S. and W. Zhang, Why Do I Share? Participants’ Personality Traits and Online Participation. International Journal of Human–Computer Interaction, 2023. 40(14): p. 3763–3781.

6. Mustafa, S., W. Zhang, and M.M. Naveed, How to mend the dormant user in Q&A communities? A social cognitive theory-based study of consistent geeks of StackOverflow. Behaviour & Information Technology, 2023. 43(10): p. 2024-2043.

7. Mustafa, S. and W. Zhang, How to Achieve Maximum Participation of Users in Technical Versus Nontechnical Online Q&A Communities? International Journal of Electronic Commerce, 2022. 26(4): p. 441-471.

8. Mustafa, S., Z. Wen, and M.M. Naveed, What motivates online community contributors to contribute consistently? A case study on Stackoverflow netizens. Current Psychology, 2022. 42(6): p. 10468-10481.

Personal Statement:

Dr. Sohaib Mustafa is a PhD graduate in Management Science and Engineering from Beijing University of Technology and working as a Lecturer with the College of Economics and Management, Beijing University of Technology. He has over 30 publications in well-reputed SSCI & SCIE Journals.

As a Lecturer, He has designed and delivered graduate courses and created engaging learning environments. His role as an Academic Editor for PLoS ONE has further strengthened his research and editorial skills. His experience in public sector management has equipped him with leadership and project management capabilities, enabling him to oversee large-scale, data-driven initiatives.

He is driven by a commitment to research excellence, ethical technology adoption, and sustainable practices, and he is eager to continue contributing to academia and industry through impactful research and education.

Courses Taught:

Research Paper Writing in English, Management data analytics, Business information security, Research Methodology for Social Science, Theory and Practice of Empirical Study (for postgraduate students).