Research Areas

1. Marketing strategy;

2. AI technology and Service innovation;

3. NPD and Multilayer Boundary Spanning.

Honors

1. Outstanding Young Teacher of Beijing University Of Technology，2019;

2. Outstanding Head Teacher of Beijing University Of Technology，2017.

Publications

1.Wei Zang, Jingyu Yang, Lei Xu, Zhongjun Tang(forthcoming), “The Influence of Boundary Spanning Behavior on Team Creativity: A Moderated Double-Mediation Model”, Forecast, 2020

2. Wei Zang, Jingyu Yang and Lei Xu(forthcoming), “Boundary Spanning and Enterprise Innovation: Meta-analytic Findings and Directions for Future Research”, Science & Technology Progress and Policy.2020

3.Wei Zang, Liandong Zhao, Lei Xu and Ya’nan Yao(2019), “Team’s Boundary Spanning Behavior, Knowledge Integration Capacity and Team Creativity: The Moderating Effect of Knowledge Heterogeneity”, Chinese Journal of Management,16(7):1063-1071.

4.Lei Xu(2019), “Boundary Spanning Behavior, Team Trust and Team Innovation Performance: Mediation Effect of Resource Depletion”, Science & Technology Progress and Policy, 36(6): 11-18.

5.Wei Zang, Tiantian Li and Lei Xu(2018), “Policy Instrument Mining and Quantitative Evaluation of Maker Space Supporting Policy”, Soft Science, 32(9):56-61.

6.Wei Zang, Xiangyang Chen and Lei Xu(2018), “The Impact of Openness on Innovation Performance: A Meta-analysis”, Science & Technology Progress and Policy, 35(7),106-112.

7.Xiushuang Gong, Lei Xu, Zhilan Li, Lin Jiang, Jianfei Lu and Yadan Zhang(2017), “Research on the Relationshipbetween DifferentTypes of Reference Group Influence and Residents’ Consumption Intention”, Chinese Journal of Management, 14(12),1829-1839.

8.Lei Xu (2017), “Boundary Spanners in the Perspective of Networks: Literature Review and Prospect”, Management Modernization, 37(1),121-126.

9.Lei Xu(2016),“Research on Innovation Diffusion from the Perspective of Networks: An Integration Theoretical Model”, Business Studies, (22),121-123.

Personal statement

Xu Lei, Associate professor and Master Student Supervisor in the College of Economics and Management. While completing her Ph.D. at Renmin University of China, Xu served as a lecturer and instructor for a number of undergraduate and graduate courses in the marketing program. She is interested in understanding strategic behavior of firms in the area of new product development and future service interaction with the application of AI technology and service robots. Before entering academia, Xu gained extensive industry experience in Ogilvy and Mather Advertising Agency. Outside of work She is a drawing enthusiast and a passionate distance runner.