Current Professional Societies

1. Social Service: Member of DESIGN COMMITTEE OF CHINA PACKAGING FEDERATION;

2. Member of Graphic Design Committee of Shanghai;

Research Areas

1. Visual Communication brand and service Design;

2. Visual Communication Design Interaction;

3. Arts and Media Expression.

Honors

1.2019 National Day70thAnniversary Color Vehicle Design Outstanding Contribution Award

2. In 2011, she was awarded the "Pioneer Of Chinese Design Industry" and was named "CDC Chinese Designer"

3. 2008 Beijing Olympic Outstanding Contribution Award

Publications

1.The paper "Experience Design in Brand Design, National Chinese Core Journal, Art View", 2018.5

2.The paper "The Cultural Creation Closer to the Distance between Culture and the Audience", published in "Creative", 2019.10

3.The paper "Design in the Edge" is published in Literary Research，2012

4.The paper "May?" Impossible, published at the 2011 National Visual Communication Design Education Forum, 2011

5.The paper "Color Application in Light Product Packaging Design" was published in the Annual Report of China Visual Communication Design Education in "Design Star", 2010.10

6.The paper "Expressing Design with the Power of Creativity" is published in Packaging and Design, 2012

Personal statement

TaiJian, graduated from China's top art college, taught in the university for nearly 20 years. Mainly engaged in visual design-related teaching and design projects, research direction tends to visual design and users, products, environment, the relationship between teaching to expand the visual communication design in the Internet application and design innovation. Chaired design projects involving national ministries, finance, Internet, real estate, aerospace, education, consumer products, medical, training, etc., for a number of fortune 500 enterprises in the world to provide design services. Brand design and promotion, advertising design (print, TVC), packaging design, product design, display space, interface design, video design and so on. Rich teaching experience and design experience. Participated in many major national design projects.