Objective:

The major is committed to cultivating professional talents of high quality with good artistic literacy, solid humanistic and professional foundation, systematical theories, methods and technologies of visual communication. They can think independently and communicate well, strongly adaptable and bold to make innovations. The major focuses on cultivating students' creativity, aesthetics and expressive abilities in the fields of print media and modern digital media, imaging, and network technology.

Curriculum:

Core Courses: Graphics Language, Photographic Lighting and Modeling, Typeface Design, Format Design, UI Design, Visual Identity System, Book Design, Packaging Design, Advertising Design, Corporate Identity Planning, Interactive Visual Design, Photography Performance, Brand design, Special Subject Design.

Career:

Graduate students can engage in graphic design, Interactive Visual Design, photography performance, design management in enterprisesand public institutions inadvertising, packaging, publishing, printing, new media, Internet.